Ooooo... They Were Mad I Sent That Email!

, I’d like to talk about the email I sent on Wednesday…

Yep… The email about the election results titled, “I’ve Never Been More Proud Of My Country…”, because there are some valuable life, business, and marketing lessons you can take away from it…

A lot of my readers didn’t agree with what I had to say and they let me know with some colorful language, or by unsubscribing.

I knew that was going to happen well before I hit the send button, but I did it any way. Today I’m going to explain why, and why you should do the same…

The two most controversial topics a person can bring up with a large group of people is religion and politics...

The moment you do, you’re guaranteed to trigger anger or create a heated debate with the people in your audience who don’t share your views.

As a result, MOST business owners avoid bringing up these topics for two reasons…

1: Like most rational people, they don’t enjoy conflict.

2: They think it they’ll lose customers and that it will cost them business.

Well I can tell you from experience that assumption is incorrect… 

In fact, it’s more important than EVER to find your people, and to allow your people to find you… 

The amount of market noise and people vying for attention today is overwhelming.

If you want to breakthrough that noise, you MUST plant your flag in the ground and proudly stand up for what you believe in.

This is the ONLY way your true audience can find you.

You can’t please everyone, and if you try to, you’ll end up pleasing no one.

You will be pushed aside by your audience as they find their way towards the leaders who are loudly, and proudly standing up for their values, principles, and beliefs.

Even though the email I sent was based on positivity, hope, and unity, I received dozens of, “F-you” responses, and 353 people unsubscribed from my list.

But for every "F-you” that showed in my inbox, I received 100 “I LOVE IT!” emails in return..

So Here’s What Really Happened
When I Sent That Email…

353 people may have left my audience, but I increased the connection and bond with everyone else who shares my values by 10X.

They got the opportunity to find out what I stand for, and that we have it common.

We’re now more aligned and closer than ever, and if I had not sent that email, that opportunity wouldn’t have been created.

I’m sure you can guess which has more value…

A deeper bond with the majority of my audience, or the loss of those 353 readers who didn’t actually know me.

YES… When you plant your flag and stand up for what you believe in, some people will be mad at you. They’ll send you a few mean comments or emails, and an hour later you’ll both have moved on with your lives.

But now you are FREE… 

You are free to be WHO YOU TRULY are, and when you have the courage to do that, you will attract your people to you and create a level of loyalty you’ve never experienced before.

The illusion and fear of perceived loss will disappear, and you’ll realize you’ve just unlocked a super-power that will catapult your business to an entirely new level.

My brother Andy Frisella has built what is likely a billion dollar empire by now with his supplement company 1st Phorm…

Andy is VERY outspoken about this beliefs and political views, and he has one of the largest podcasts in the world where he shares them on a daily basis.

He never even mentions 1st Phorm on the show.

And yet his business has exploded because he planted his flag in the ground over the past 5 years which has attracted an incredibly loyal audience and customer base who share his values.

If you need some more examples, look at…

• Tucker Carlson…

• Elon Musk…

• Trump…

• Grant Cardone…

• Kamala…

• Obama…

• And even Jesus Christ.

The one thing they all have in common is that they proudly and publicly stand up for what they believe in despite any opposition, and that’s what allows their people to find them… By the millions.

The people being ignored? They’re the ones keeping quiet… “Staying in their lane…” And trying not to make anyone mad.

And by the way, if anyone tells you to do that… If they try to silence you or keep you in a box they can control... Remove them from your life instantly.

FREE YOURSELF.

Send the email. Make the post. Stand up for what your beliefs in your photos, social media posts, and website… Make it EASY for your tribe to find you.

When you get an angry message, don’t respond. You won’t change their mind, and YOU’RE NOT MEANT TO! Your message isn’t for them!

Send them love, hit delete, and turn your focus towards the 100 positive ones you also received…

Thanks for reading, and thank you for your leadership 🙏

Mike Dillard ✞
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